HANNELORE AND HER QUEST FOR AESTHETICS BOTH IN FASHION & INTERIOR
Hannelore Veelaert is a freelance interior photographer and social media manager. As an architecture student she already showed a strong interest in architecture and interior magazines, rather than designing the buildings and spaces herself. Browsing through her favourite magazines, she therefore decided to apply herself to interior photography.
“I’m inspired by magazines that include fashion, travel and interior design. It’s important to me that they show a bigger picture, rather than just reporting the latest trends.” Hannelore values a holistic approach, also in terms of her personal style. “To me, my interior is part of my lifestyle. I love minimalist interiors, which are often defined as a sleek and empty space. I disagree with that view: in my opinion, a minimalist interior should generate a feeling of peacefulness. This works for me by choosing objects with an appealing aesthetic, even if they fulfill just a functional purpose. “I take my quest for aesthetics pretty serious, both in furniture and clothing. When I have the idea of the perfect white shirt, I will keep looking for it until I find something that fully meets my expectations. Always having very specific requirements, I prefer to shop online and enjoy the vast choices.”
Harmony is an important concept in Hannelore’s house, and that includes her wardrobe. “You will often see me wearing rather classical designs, in a limited amount of colours. It’s very important to me that clothes fit properly and I often visit the dressmaker for tailor-made garments.”
Hannelore already owns five designs from Lies Mertens, which match her composed style. “I have JOKE in the colour sky, LIES in ivory and CMMC, CMMC Mini and ENYA, all in black. Enya has especially been a lifesaver, as I like to bike to clients when shooting in Antwerp. I only need to take this bag with me, which can perfectly carry all my camera supplies.”
On one of her shoots, Hannelore photographed the interior of Liene Meneve and William Hakelbracht. “Their house wasn’t finished at that time yet, and still there was a very cosy atmosphere. You could feel these people really living in the spaces. I’m glad I was able to show the renovation works in an aesthetic manner.”
The pictures depict Hannelore’s taste very well. “I love spaces that ooze personality. Too trendy interiors often look like the residents bought everything at the same time in the same store. An interior should tell people’s story and that’s what I try to show in my pictures. Not always easy, as a beautiful interior doesn’t necessarily photograph well, and vice versa.”