Els, Jane & Sabine at Patina

Els, Jane & Sabine at Patina

Els, Jane and Sabine came by the store a few months ago. We talked, lingered, shared a few stories. Something about their presence stayed with us. What followed was a shoot that put their friendship at the centre. Nothing styled or staged, just the three of them, as they are.

Els was one of the first customers to purchase the Lies bag. In the images, she appears with both the Lies and the Lies Mini, a quiet reference to that connection.

Els, Sabine and Jane have been passionate about fashion their entire lives. For the campaign, we exclusively worked with their clothing and respected their own style.